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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Online Donation Platform for Nonprofits

Donation Pages That Turn Existing Website Visitors Into Donors Without More Work.


87% of donation page visitors drop off before giving
.
iDonate closes the conversion gap with optimized donation
pages and forms - so more visitors become donors, effortlessly.

 
image of iDonate online donation platform dashboard.
iDonate online donation platform dashboard and donation page
1,000+ nonprofits trust iDonate to close the conversion gap.
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Here's the thing.

Your donation page isn’t just underperforming—it’s actively costing you donors.

Most nonprofits focus on getting more traffic—but 4 of every 5 visitors leave without giving.

Donors don’t know why they should give. 

 
Nonprofits pour time into campaigns but fail to answer the #1 donor question: Why give now?
 
❌ No clear impact, urgency, and no reason to take action today.
 
The result? Confused donors leave instead of converting.

The donation experience wasn’t built for today’s donors.

 
Most donation pages are outdated - not designed for mobile-first, low-attention donors.
 
❌ Slow load times = instant drop-off, too many steps = friction, and distractions that lose people in the journey.
 
The result? By the time they find the “Donate” button, they’re already gone.

Nonprofits test what’s easy, not what converts.

 
Most orgs test button colors or image sizes, not the messaging that connects with donors and inspires them to give.
 
❌ Surface-level changes, no real insights, no real impact.
 
The result? They think they’re optimizing—but the Conversion Gap stays wide open.

The Solution

Turn your website into a high-converting fundraising tool
that outperforms nonprofit benchmarks.

 

 

30%

growth year over year
(Read the Case Study)

22x

the number of donations

20%

increase in recurring revenue

More donors. Less friction. Bigger impact.

 

More donors, same traffic.

Your campaign worked—donors are on your page. Now what?

  • iDonate’s point-and-click builder makes it easy to launch high-converting donation pages.
  • Pre-built templates ensure every page is designed to maximize giving.
  • Smart giving prompts & recurring donation nudges increase gift size—without extra work.

Result: More visitors complete their gift—without spending more to get them there.

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Remove friction. Remove doubt. Raise more.

Donors expect fast, seamless giving. Anything less? They’re gone.

  • Mobile-first donation pages eliminate friction and make giving effortless.
  • Flexible deployment lets you embed forms or stand up full pages—whatever fits your site best.
  • Distraction-free checkout flows keep donors focused and moving through the process.

Result: More donations, fewer drop-offs, and higher retention.

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Test to find what actually converts.

No more vanity tests. No more guesswork.
  • Unlimited Testing: Create limitless page variants to test headlines, images, calls to action, and more—so you never miss an optimization opportunity.
  • No-Code Implementation: Launch tests without relying on developers or designers, empowering your team to own experiments from start to finish.
  • Real-Time Reporting: Access clear, real-time results to identify winning variants and make data-backed decisions swiftly. 

Result: Every visit becomes an opportunity to raise more.

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1. Create

Start building.

iDonate helps you create simple, easy-to-use donation pages. Start with a template, or work from scratch, to configure donation pages that fit your fundraising needs and match your mission's brand and unique voice. 

iDonate Template Library
 
2. Configure

Fine tune your pages and forms.

Our flexible builder allows you to build donation pages and forms that can be updated anytime - no need to start from scratch. Provide the flexibility your donors want with configurable giving frequency, giving arrays, and payment types.

Explore feature ->

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3. Launch

Capture fundraising revenue.

Deploy secure donation pages and forms in the way that works best for your website (hosted, embedded, or via SDK) - and your supporters.

Explore feature ->

Fundraising Page - Example #1
 
4. Optimize

Test and learn.

Leverage A/B testing tools that help your team test, analyze, and deploy winning donation page variants within a few clicks - and without leaving your workflow.

Explore feature ->

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Donation Forms

Build, launch, and optimize donation forms with unrivaled flexibility.

Learn more

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Campaign Pages

Donation pages for any use - campaigns, P2P events, or and more.

Learn more

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Recurring Giving

Encourage monthly giving within the donation workflow.

Learn more
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A/B Testing

Uncover your best performing donation pages, without the guesswork.

Learn More
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Integrations

Connect iDonate with your nonprofit's CRM.

Learn More

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Security & Compliance

Security for you, your donors, and your data. Backed by industry standard compliance.

Learn more

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More giving, less friction. Real impact.

$
1400000000

processed (and counting) with iDonate forms and pages.

9187724

donations captured with iDonate forms and pages.

$
153

average gift size with iDonate forms and pages - nearly 20% higher than industry average.

Customer Story 

1 small change. 20% more monthly donors.

ZOE International used iDonate’s recurring gift prompt to drive a major bump in monthly giving.

Read More

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Every day you wait, you're losing donations.

Find out how much more you could be raising today.