Thomas Jefferson University is a private health sciences university in Philadelphia committed to educating professionals, discovering new knowledge, and setting the standard for quality, compassionate and efficient patient care. The university consists of six colleges and schools including Sidney Kimmel Medical College, one of the largest private medical colleges in the nation. Today the university and its partner Jefferson Health enrolls more than 3,700 students and treats more than 46,000 inpatients and 1,000,000 outpatients annually. Private funding supports everything from ground-breaking research and exceptional education to quality patient care and healing, so a robust fundraising strategy is crucial.


While evaluating the latest digital fundraising platforms, David Ritchie, Director of Information Services, said their current provider iModules wasn’t cutting it.“The donation experience was cumbersome, plus the thank you process and data entry was very manual, costing us valuable time.” They also needed the ability to run sophisticated, custom campaigns, which was unavailable with their current system.

Once they implemented iDonate, they were able to setup multiple campaigns in minutes, for causes like liver transplants, for orthopedics and fraternities. “For any campaign idea we have, it’s easy to spin up a new landing page, customize the embeddable giving form and even the thank you email – for one successful campaign we customized it to come from the surgeon himself.” Within four months, the new technology plus their efforts have already seen an up tick in donors and donations for the school.


David said the overall donation experience and administration was 100x easier. “Everything is seamlessly integrated with Raiser’s Edge, which is a huge time saver and has changed the way we run our organization.”

“We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.”

Since moving to the iDonate platform,

Thomas Jefferson University has seen:

The national average of the conversion rate for “Sigma Pi Phi Reception” campaign

Over the industry average gift size

The national average of the conversion rate for “11th Hour” campaign

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