Sharpen your skills

with our digital fundraising training program.

The most comprehensive digital fundraising program today

The Digital Fundraising Academy is a CFRE-accredited four-session online course plus two group coaching calls that will teach you the three key elements that drive revenue, taking the mystery out of online fundraising. By the end of this course you will have all the knowledge and tools you need to grow your online revenue and a plan to get it done.

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Upcoming Academy Sessions

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Latest best practices & strategies

  • Learn how to generate more revenue and better connect with your donors
  • Capture email addresses by creating irresistible email offers
  • Know how to optimize your donation form
  • Discover the keys to creating a cadence for your online communications

Easy-to-implement templates

  • Get 10 printable resources that let you apply the concepts from the training to your organization
  • Access campaign templates, responsive email templates, communication planning tools, donation page layout guide, online analytics dashboard, Google Analytics tracking guide, and fundraising goal-setting worksheet
  • Participate in two live group coaching calls to answer your specific questions and provide feedback on training exercises

Schedule

Session 1

Laying the foundation for success

  • Understand the three key metrics that drive online revenue (plus get a custom report that tells you how your organization compares to industry benchmarks in these key areas)
  • Understand how various sources of web traffic are needed for different objectives
  • Strategies for driving short and long term traffic for your organization
  • The four keys to getting more conversions on your donation page
  • Measure results with Google Analytics and UTM codes so that you are able to track what is working and what isn’t (UTM Guide provided)
  • Download a custom Google Analytics dashboard that puts the most important data right at your figure tips

Session 2

Optimizing your traffic – Getting more people to show up

  • Setting up a great email capture process
  • Key principles of great email communications
  • How to craft attention grabbing subject lines
  • Cutting through the clutter of the inbox
  • The two questions that your email copy needs to answer
  • How to align each element in your email and landing page
  • Developing the right amount of personification in your email communications
  • Getting started with Facebook Advertising

Live Group Coaching Call

Session 3

Optimizing your conversion rate – Getting more people to say “yes”

 
  • The problem with the traditional view of the donor funnel
  • Developing your organization’s value proposition, the key to raising more money online
  • How you communicate value at each step of the donation process

Session 4

Optimizing your average gift & communications – Getting more people to say “Heck Yes”

  • Three ways you can increase your average online gift
  • How small changes add up to big increases in revenue
  • Keys to creating a cadence to your donor communications and keeping them engaged

Live Group Coaching Call

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Speakers

Brad Davies, Vice President of NextAfter

Brad Davies has been on both sides of the conference table as the CEO of a nonprofit and the Vice President of Digital Services at Dunham+Company. Brad now serves as a Vice President of NextAfter, a fundraising think-tank that seeks to answer the question of what makes donors give.

He has worked with charities such as World Vision, Daily Hope with Rick Warren, Feed the Hungry, Open Doors, Global Media Outreach, and the National Breast Cancer Foundation, among many others.

Brad frequently speaks at conferences about online fundraising and has done so at the Direct Marketing Association NonProfit Federation, the National Religious Broadcasters’ Association, Missio Nexus, and the Australian Communities Forum. Brad has been quoted in the Chronical of Philanthropy, NonProfit Times as well as various fundraising blogs.

Amanda Pitre, Director of Nonprofit Consulting

After graduating from LeTourneau University with a degree in Business Management, Amanda has spent her entire career in nonprofit management and fundraising. She has worked for some of the nation’s largest charities including American Heart Association, American Red Cross and Habitat for Humanity.

In 2012, Amanda started her own consulting firm, AP Consulting, and traveled the nation to help various nonprofits and churches develop strategies to achieve fundraising goals, maximize board effectiveness, expand community awareness and increase volunteer participation. In 2016, she joined the iDonate team as the Director of Nonprofit Consulting.

$750 / 10 CFRE Points / 4 Sessions

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