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In every walk of life — from finding new music, to picking a restaurant, to booking a vacation — consumers now have unsurpassed control over their experience. They dictate the terms and then tell the world how it went. They’ve come to expect a level of access, professionalism, and convenience. And today’s donors are no different. In fact, they’re the same people.

How do your donors want to interact with you?

A 2016 study by Dunham + Company found that:

  • 20% of donors give online from an email
  • 51% of donors make their contributions online from a direct mail ask
  • 18% of those same donors use a mobile device
  • 26% of donors contribute online from peer-to-peer asks

Embracing multichannel fundraising AND analytics are the keys your giving campaign success.

How do you measure success across multiple channels?

Join us for this 30-minute iDonate product demo to learn how our multichannel donor analytics can give you the insight to make better decisions and get more donors and more dollars with less work. In this webinar we will discuss:

  • The importance of multichannel fundraising
  • Defining and measuring success
  • Key metrics to determine channel effectiveness
  • Using iDonate to gain insight on your multichannel fundraising

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