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In thinking about the complexity of online revenue and how to increase it, there are actually only three key metrics that matter. These three metrics, when only increased by a small percentage, work together to have a increase donations and attract new donors.

Join us for this 30-minute webinar as we talk through:

  • The top three ways to increase your giving
  • Show you technology built to facilitate exponential growth
  • How you can easily implement these principles within 5 minutes

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Key takeaways from the webinar:

  1. There are 3 key metrics which affect online giving:
    • Web Traffic – # of people visiting your website
    • Conversion Rate – # of form submissions / # of site visitors
    • Average Gift Size – Total Donations $ / # of Donors
  2. The formula to maximize fundraising revenue is:Web Traffic x Conversion Rate x Average Gift Size = Revenue
  3. Improve donor acquisition campaigns by:
    • Optimize for mobile (over half of all internet traffic originates from mobile devices)
    • Analyze your website traffic to see what sites are sending you traffic and develop those relationships
  4. Create a low-friction giving experience:
    • Your donor experience needs to be easy, effortless and 1-click simple
    • Provide a seamless giving experience and avoid “bolted-on” technology solutions
    • Eliminate 3rd-party giving forms (forms should be integrated into your site directly) / stay on the same domain
    • Giving forms should be clean, simple and create no visual friction
    • Visually show the security of your payment system
    • Show the impact of the gift immediately, on the payment processing screen (e.g. $100 = ten beds for the homeless)
    • Display social proof (donor quotes)
    • Instill urgency (give now) with a goal meter that shows progress to the goal and a deadline
    • Offer more giving payment options
  5. Offer corporate gift matching ($10B in unmatched corporate funds are wasted every year)
  6. Allow donors to cover processing fees
  7. Offer noncash giving (unlock hidden generosity by leveraging personal wealth in the form of noncash gifts)

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