NonProfit Pro: The Science of Improving Online Donations

We’re committed to making it easier for nonprofit organizations to raise money online through crowdfunding campaigns. In today’s age of social media and online communication, crowdfunding is helping nonprofits fundraise more effectively by providing a transparent and personal avenue for giving.

Our CEO, Ray Gary shared his thoughts on improving online donations with NonProfit Pro:

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works.

The question becomes, if we like our online giving to be easy, why aren’t more organizations simplifying the online giving experience to make it easier for people to give?

To read the full piece, visit NonProfit Pro.