We raised $10 million in a Series A funding round led by Performance Edge partners, with additional funding from existing and new investors. We plan to use the funding to “unlock generosity” by providing a seamless experience for all donor types and making online contributions easier and more personalized.

“Today’s donor is really an empowered consumer, using Netflix and Amazon,” he adds. “And, on the other side, you have nonprofits that really don’t have the resources and capacity to address that.”

Enter, iDonate, Gary says, which enables those charitable organizations to ‘unleash generosity’ from donors through software that integrates the many different ways people can make donations online: at events, through texts, on a website, and from peer-to-peer solicitations.

The Dallas-based company was founded in 2011 and counts among its customers higher education institutions, faith-based organizations, health organizations, and others. Gary says that iDonate’s customers see ‘double-digit lifts’ in online donations.

For example, David Ritchie, senior director of business intelligence, analytics, and data services at Thomas Jefferson University and Jefferson Heath, said in a press release that using the software had resulted in a 41 percent increase in both average gift size and total giving, and a 90 percent increase in recurring gifts.

To read the full article, visit Xconomy.