This is the final installment in our 5 Keys to a Winning #GivingTuesday Strategy series (Read our first key here). 

Get the word out with a coordinated campaign 

#GivingTuesday is not a time to be shy online, since that’s where the majority of fundraising occurs. To stand out and attract attention, take the time to create messaging collateral that: 

  • Is consistent with your branding 
  • Has a similar look and feel 
  • Employs imagery and video 
  • Contains your #GivingTuesday hashtag and the #GivingTuesday hashtag 
  • Clearly promotes impact and urgency around any matching funds 
  • Includes a clear and consistent call to action on every piece 
  • Engages your audience to take action 

Download the infographic to see how our client Alabama Baptist Children’s Homes rolls out their #GivingTuesday campaign before, during and after the big day. 

For all 5 winning strategies download our eBook: How Alabama Baptist Children’s Homes Won #GivingTuesday