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End-of-year giving, also known as the giving season, is a vital time for nonprofits, running from Thanksgiving through December. This tradition, which started in the early 20th century, takes advantage of the holiday spirit of generosity.
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Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
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Nonprofits rely heavily on online donations for funding their initiatives, making the performance of their donation pages crucial.
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What this article covers What is a nonprofit donation page? The Anatomy of a donation page The donation page header Your nonprofit's distinct value...
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A note regarding recent updates to PCI Compliance Standards: As of April 1st, 2024, a new version of PCI Compliance standards, dubbed PCI DSS 4.0,...
