6 min read
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support your mission. But something stops them—a cluttered layout, unclear messaging, or a confusing...
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4 min read
In the world of digital fundraising, every click, page visit, and every donation tells a story.
3 min read
Last week, I sat down with my good friend Nathan Hill from NextAfter, and we went deep on Giving Tuesday results and what nonprofits can do to crush...
7 min read
End-of-year giving, also known as the giving season, is a vital time for nonprofits, running from Thanksgiving through December. This tradition,...
14 min read
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...
5 min read
Nonprofits rely heavily on online donations for funding their initiatives, making the performance of their donation pages crucial.
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What this article covers What is a nonprofit donation page? The Anatomy of a donation page The donation page header Your nonprofit's distinct value...
3 min read
A note regarding recent updates to PCI Compliance Standards: As of April 1st, 2024, a new version of PCI Compliance standards, dubbed PCI DSS 4.0,...
