Skip to the main content.
Product Spotlight

Screenshot 2025-01-22 at 1.55.07 PM

Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

Post Hero Image - Adam-2

Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Katelyn Baughan

Katelyn Baughan is a passionate nonprofit email consultant dedicated to empowering organizations to harness the power of email marketing for fundraising success. With a strong background in digital fundraising, Katelyn has managed multi-million dollar campaigns for leading nonprofits, witnessing firsthand the transformative impact of strategic email communications. Driven by her love for email marketing and its potential to inspire generosity, Katelyn founded her own consultancy, KB Digital, in 2018. This venture has allowed her to collaborate with renowned nonprofit clients such as National Geographic, The Trevor Project, UNHCR, The Cancer Research Institute, and The National Breast Cancer Foundation, while also providing the flexibility to spend more quality time with her family. Katelyn has a B.A. in Communication from The University of Maryland and a Digital Marketing Certificate from Georgetown University. She also has certifications in email marketing from Mailchimp and Hubspot, is certified in advanced Google Analytics, Adwords, and inbound marketing from HubSpot. Through her work, Katelyn combines her passion for making a difference with her deep understanding of email marketing strategies to help nonprofits maximize their fundraising potential and achieve their missions. To learn more about Katelyn and her impactful work, visit katelynbaughan.com.

2 min read

How One Simple Email Strategy Boosted Monthly Donations by 55.3%

In the nonprofit world securing consistent funding can feel like an uphill battle. One powerful solution lies in cultivating a steady stream of support through monthly giving. By crafting strategic email campaigns that drive traffic to a monthly...

Read More

2 min read

Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results

As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...

Read More

4 min read

Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters

The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...

Read More

4 min read

12 Marketing Hacks to Maximize Donations this Year-End

As the year draws to a close, nonprofits everywhere are gearing up for one of the most critical times in the fundraising calendar. The year-end...

Read More

6 min read

Mastering the Planning Phase of Year-End Campaigns

Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned...

Read More

3 min read

Countdown to End of Year: Start Planning Now!

As the end of the year approaches, many nonprofits find themselves in a frantic rush to execute their end-of-year (EOY) campaigns effectively. This...

Read More

3 min read

Crafting Loyalty: 3 Email Marketing Tips to Secure Monthly Donors for Your Nonprofit

In the ever-evolving landscape of nonprofit fundraising, creating a consistent and predictable revenue stream is everything. Monthly donors, often...

Read More

2 min read

The Secret to Raising More: Create a Monthly Donor Program

Nonprofit marketers and fundraisers all have one thing in common – they’re wearing way too many hats and are doing it all on a tight budget.

Read More

4 min read

How to Launch a Successful Monthly Giving Program

If you’re anything like me, you’re willing to pay a little bit of money to make your life a lot easier.

Read More