6 min read
Mastering the Planning Phase of Year-End Campaigns
Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned well.
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Katelyn Baughan is a passionate nonprofit email consultant dedicated to empowering organizations to harness the power of email marketing for fundraising success. With a strong background in digital fundraising, Katelyn has managed multi-million dollar campaigns for leading nonprofits, witnessing firsthand the transformative impact of strategic email communications. Driven by her love for email marketing and its potential to inspire generosity, Katelyn founded her own consultancy, KB Digital, in 2018. This venture has allowed her to collaborate with renowned nonprofit clients such as National Geographic, The Trevor Project, UNHCR, The Cancer Research Institute, and The National Breast Cancer Foundation, while also providing the flexibility to spend more quality time with her family. Katelyn has a B.A. in Communication from The University of Maryland and a Digital Marketing Certificate from Georgetown University. She also has certifications in email marketing from Mailchimp and Hubspot, is certified in advanced Google Analytics, Adwords, and inbound marketing from HubSpot. Through her work, Katelyn combines her passion for making a difference with her deep understanding of email marketing strategies to help nonprofits maximize their fundraising potential and achieve their missions. To learn more about Katelyn and her impactful work, visit katelynbaughan.com.
6 min read
Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned well.
Read More3 min read
As the end of the year approaches, many nonprofits find themselves in a frantic rush to execute their end-of-year (EOY) campaigns effectively. This...
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In the ever-evolving landscape of nonprofit fundraising, creating a consistent and predictable revenue stream is everything. Monthly donors, often...
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Nonprofit marketers and fundraisers all have one thing in common – they’re wearing way too many hats and are doing it all on a tight budget.
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