3 min read
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from wealthy benefactors, the troubling fact remains: The share of American households that donate to...
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5 min read
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
2 min read
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
2 min read
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...
2 min read
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
3 min read
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
3 min read
We all know the importance (and difficulty) of connecting with younger donors, but there might be some very simple things your organization can do to...
2 min read
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
4 min read
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
4 min read
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
3 min read
If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...
2 min read
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
