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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

1 min read

Fix Your Leaky Pipes

Fix Your Leaky Pipes

I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple question: Do you have your donor advised fund set up?

Now in truth I’d been planning to set mine up, but it wasn’t set up yet. And there was a part of me that offered the rationale, “But I’m not rich…” Nonetheless, his question cut right to the point. 

Shortly after that conversation I got my fund set up, and I’ve used it regularly ever since. In fact, I do all my giving through the account. 

I’ve used it for family giving. I’ve used it to help individuals in need. I’ve made sure that both my donor advised fund and my personal investing reflect the values that I hold. In some cases that has meant selling out of stocks when I did not agree with a company’s values. 

I also revised my will and trust and made sure that my fund is a beneficiary of my estate. At a much deeper level, I’ve continued to work at growing in my own personal generosity. It’s a work in progress. 

I worked to fix my proverbial leaky pipes. Fixing leaky pipes is something I often challenge ministry leaders—whether CEOs, presidents, development directors, board members, or other fundraising staff—to make sure they’ve addressed. 

In my view, it is very difficult to be an effective fundraiser if you are not experiencing the things that your donors are experiencing. Are you stretching in your own generosity? What’s your major gift? Do you use a donor advised fund? Does your estate include charitable giving? 

As we fix our own leaky pipes, we’ll see greater generosity from the people we serve. I guarantee it.

Start With the Donor, Not the Database

Start With the Donor, Not the Database

The future of giving starts with connecting your fundraising strategies where it matters most—within the systems that are donor-facing.

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What Does it Mean to Close the Loop?

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...

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The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits

The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits

In the world of digital fundraising, every click, page visit, and every donation tells a story.

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