The Secret to Raising More: Create a Monthly Donor Program
Nonprofit marketers and fundraisers all have one thing in common – they’re wearing way too many hats and are doing it all on a tight budget.
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If you’re anything like me, you’re willing to pay a little bit of money to make your life a lot easier.
Like most millennials, I have a Netflix subscription, I’m a proud Costco member, and have multiple products delivered to my doorstep simply to reduce the mental load of remembering I’m almost out of dish soap.
The subscription economy is booming – and the model is a win-win. I don’t have to remember dish soap, and amazon can count on my $14.67 every month.
Think of monthly donor programs like a country club membership, but instead of unlimited access to the pool and golf course, donors get to become philanthropists for a cause they care about.
Every month, they can feel good knowing their money is making an impact.
I’m all about data-driven decisions, so let’s look at the stats.
Before you slap “monthly” as an option on your donation form and hope for the best, I want to talk about what makes a good monthly donor program. It should be a well thought out strategy, like any other campaign you’ve launched.
If you aren’t focusing on your monthly donor program, now is the time.
Email is the communication channel that consumers prefer. It plays a vital role in monthly giving programs and should be the primary way you acquire, retain, and engage monthly donors.
So while acquiring new donors is vital, retaining them is equally important.
By incorporating these tactics into your email strategy, you'll be well on your way to acquiring new monthly donors and retaining existing ones, ultimately driving greater sustainability and impact for your nonprofit organization.
About KB Digital
KB Digital is a Nonprofit Email Marketing Consultancy that empowers nonprofits to amplify their impact through strategic email and SMS marketing.
About the Author
Katelyn Baughan is a passionate nonprofit email consultant dedicated to empowering organizations to harness the power of email marketing for fundraising success. With a strong background in digital fundraising, Katelyn has managed multi-million dollar campaigns for leading nonprofits, witnessing firsthand the transformative impact of strategic email communications.
Driven by her love for email marketing and its potential to inspire generosity, Katelyn founded her own consultancy, KB Digital, in 2018. This venture has allowed her to collaborate with renowned nonprofit clients such as National Geographic, The Trevor Project, UNHCR, The Cancer Research Institute, and The National Breast Cancer Foundation, while also providing the flexibility to spend more quality time with her family.
Katelyn has a B.A. in Communication from The University of Maryland and a Digital Marketing Certificate from Georgetown University. She also has certifications in email marketing from Mailchimp and Hubspot, is certified in advanced Google Analytics, Adwords, and inbound marketing from HubSpot. Through her work, Katelyn combines her passion for making a difference with her deep understanding of email marketing strategies to help nonprofits maximize their fundraising potential and achieve their missions.
Nonprofit marketers and fundraisers all have one thing in common – they’re wearing way too many hats and are doing it all on a tight budget.
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