How Can You Create the Perfect Noncash Appeal for Giving Tuesday?
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.
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For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in the form of a second gift.
In fact, only 23% of first-time donors ever give a second gift.
For every 100 new donors gained, approximately 80% are lost.
Donor retention is at its lowest point in 3 years and expected to continue dropping.
63% of donors worldwide prefer to give online with a credit or debit card. (nonprofitssource.com/online-giving-statistics/)
Since 2005, for every $100 gained in new revenue, today’s nonprofit churns $96 in lapsed revenue.
The donors who give within the first three months – the ‘golden period’ – are by far the most valuable over the five-year period.
Visit idonate.com for more information on how your organization can become a Connected Giving Org.
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...