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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Digital Fundraising Blog

5 min read

Social Media Made Simple: 7 Stress-Free Workflows for Small Nonprofit Teams

Social media is one of the most powerful tools available to nonprofits—it helps us tell our stories, build community, and inspire action. But let’s be honest: managing social media as part of a small team can be exhausting.

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2 min read

Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit

Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...

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2 min read

Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results

As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...

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4 min read

5 Steps to Map Your 2025 Donor Journey

Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...

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6 min read

Nonprofit Donation Page Basics: How to Optimize for More Donations

Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...

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4 min read

The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits

In the world of digital fundraising, every click, page visit, and every donation tells a story.

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3 min read

Maximizing Year-End Giving: Lessons from Giving Tuesday and What Nonprofits Should Do Now

Last week, I sat down with my good friend Nathan Hill from NextAfter, and we went deep on Giving Tuesday results and what nonprofits can do to crush...

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4 min read

Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters

The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...

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4 min read

12 Marketing Hacks to Maximize Donations this Year-End

As the year draws to a close, nonprofits everywhere are gearing up for one of the most critical times in the fundraising calendar. The year-end...

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Maximize your nonprofit’s impact with these last-minute tips for end-of-year matching gifts.

3 min read

Last-Minute Tips to Maximize End-of-Year Matching Gifts

The end of the year is a crucial time for nonprofits, with nearly 30% of annual donations occurring in December and 10% in the last three days of the...

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4 min read

How do I Begin Building Community at my Nonprofit?

There is a yearning. And post-COVID it feels like it is growing stronger.

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