5 min read
Every generation of people has a story. Each age group has lived through many different and same events. Whatever those are, they all come away with their own perspective. It’s through these circumstances and experiences that shape who they are and...
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2 min read
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
3 min read
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
2 min read
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...
3 min read
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...
2 min read
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
6 min read
Social media for nonprofits is a vital part of any fundraising strategy. It’s not only a great way to spread awareness about your cause, but also...
3 min read
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
3 min read
We all know the importance (and difficulty) of connecting with younger donors, but there might be some very simple things your organization can do to...
2 min read
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
2 min read
Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...
4 min read
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
