2 min read
5 Creative Ways to Encourage Your Donors to Pray for Your Cause
While financial support is undoubtedly crucial, there is another invaluable resource that faith-based organizations can tap into: the power of prayer.
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3 min read
The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
3 min read
Marketing Matching Gifts Ahead of Giving Tuesday
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
5 min read
7 Ways the Next Generation of Giving Will Look Dramatically Different
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
5 min read
Next Generation of Generational Giving: Who Gives the Most and Why
Every generation of people has a story. Each age group has lived through many different and same events. Whatever those are, they all come away with...
2 min read
Want to Motivate Donors? Show Them Results
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
3 min read
How Can You Create the Perfect Noncash Appeal for Giving Tuesday?
Most nonprofits shy away from asking donors to give a second gift just weeks after their first donation. They fear their current donors will get...
2 min read
Technology Is the Bridge Between Donors and Their Favorite Causes
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...
3 min read
What Is A/B Testing and How To Use It for Your Nonprofit's Success
You have an idea of the message you want to send out about your next campaign, but don’t know if adding a picture or video would make it better or...
2 min read
Donors Want to Feel Connected
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
6 min read
Your Guide to Social Media Fundraising for Nonprofits
Social media for nonprofits is a vital part of any fundraising strategy. It’s not only a great way to spread awareness about your cause, but also...
3 min read
The Importance of Plugging into the Donor Lifecycle
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...