Skip to the main content.
The essentials

What is a donation page?

Start converting more donors with our guide to donation pages.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

We're showing you how to keep your donation page loading fast - and driving higher conversions.

Digital Fundraising Resources

Digital Fundraising Blog

woman handing a box of food to another woman in a car

2 min read

What Is the International Day of Charity?

On a weekend that is typically known for Labor Day, September 5 also holds another special meaning that affects people across the globe.

Read More
people working around a table on their phones and computers

4 min read

Break Through With an Experimentation Mindset

In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...

Read More
football coach drawing up a play on a whiteboard

2 min read

What Is a Nonprofit Fundraising Playbook? 3 Truths To Know

You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...

Read More
group of people working around a computer

3 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...

Read More
digital fundraising platform from idonate screenshot

3 min read

iDonate 2.0: Make Giving Simpler for Your Organization

Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things,...

Read More
a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

Read More
a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

Read More
man giving a bag of food to another man at a food drive

2 min read

Giving Tuesday 2022: What Is It All About?

If you can believe it, we’re already more than halfway through the year. Summer is nearing its end, school is starting up again, and before you know...

Read More
two men working together on a computer

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...

Read More
man sitting on a couch and texting on his smartphone

6 min read

Your Guide to Text-to-Give Fundraising Success

These days, smartphones have the power to do almost anything. From little things like checking your email or watching live TV, to controlling your...

Read More
man using his tablet in a park

2 min read

Does Your Donor Experience Meet Donor Expectations?

Donors are consumers first. As consumers, they receive a steady stream of marketing and sales messages, not all of which grab their attention. The...

Read More
men and women standing around a truck during volunteer event

4 min read

What Does it Mean to Close the Loop?

Every NPO aspires to create a donor base that is recurring and sustainable. Nonprofits don’t close the loop well, which is why 75%-80% of donors...

Read More