4 min read
Why Growing Nonprofits Outgrow Spreadsheets (And What to Do Next)
Every growing organization reaches that moment where they have more spreadsheets than they can count.
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3 min read
The One Thing Missing from Your Nonprofit’s Social Strategy: Monthly Giving
What if I told you that the key to a thriving monthly giving program isn’t just a well-optimized donation page—it’s a consistent, compelling social...
4 min read
8 A/B Tests That Convert Visitors into Donors
Optimizing your donation pages is equally important as optimizing the marketing and communications activities that lead people there. Your...
2 min read
How One Simple Email Strategy Boosted Monthly Donations by 55.3%
In the nonprofit world securing consistent funding can feel like an uphill battle. One powerful solution lies in cultivating a steady stream of...
5 min read
Social Media Made Simple: 7 Stress-Free Workflows for Small Nonprofit Teams
Social media is one of the most powerful tools available to nonprofits—it helps us tell our stories, build community, and inspire action. But let’s...
2 min read
Small Shifts, Big Impact: How 1% Changes Can Transform Your Nonprofit
Big wins don’t come from giant leaps—they come from stacking small, intentional steps. As I shared on the We Are For Good podcast, the power of 1%...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
3 min read
Maximizing Year-End Giving: Lessons from Giving Tuesday and What Nonprofits Should Do Now
Last week, I sat down with my good friend Nathan Hill from NextAfter, and we went deep on Giving Tuesday results and what nonprofits can do to crush...
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...