Skip to the main content.
Product Spotlight

Screenshot 2025-01-22 at 1.55.07 PM

Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

Post Hero Image - Adam-2

Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Digital Fundraising Blog

woman smiling while holding a phone

2 min read

Why Should NPOs be Donor-Centric?

While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American households give to charity. That number is down from two-thirds in the early 2000s, according to the...

Read More
three people helping load canned foods into a box

2 min read

5 Steps to a Successful Giving Tuesday 2022 Campaign

Giving Tuesday is a can’t-miss opportunity. It is – quite literally – a worldwide effort to raise money for worthy causes while amplifying the good...

Read More
woman standing outside looking at her phone

4 min read

How Can We Break Out From the 2% Dilemma?

Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...

Read More
woman handing a box of food to another woman in a car

2 min read

What Is the International Day of Charity?

On a weekend that is typically known for Labor Day, September 5 also holds another special meaning that affects people across the globe.

Read More
people working around a table on their phones and computers

4 min read

Break Through With an Experimentation Mindset

In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...

Read More
football coach drawing up a play on a whiteboard

2 min read

What Is a Nonprofit Fundraising Playbook? 3 Truths To Know

You may have heard a famous quote that says, “Failing to plan is planning to fail.” In layman’s terms, if you don’t have a plan, your chances of...

Read More
group of people working around a computer

3 min read

Why Is There a Lack of Innovation in the Nonprofit World?

If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...

Read More
digital fundraising platform from idonate screenshot

3 min read

iDonate 2.0: Make Giving Simpler for Your Organization

Giving needs to be simple for the donor, and management of the giving process needs to be simple for the organization. Like most things,...

Read More
a woman sitting on her couch while working on her computer

2 min read

How Are You Using Your Data?

No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...

Read More
a man and a woman laughing while working together

3 min read

Investing in the Donor Experience is More Important Than Ever

Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...

Read More
man giving a bag of food to another man at a food drive

2 min read

Giving Tuesday 2022: What Is It All About?

If you can believe it, we’re already more than halfway through the year. Summer is nearing its end, school is starting up again, and before you know...

Read More
two men working together on a computer

3 min read

Innovation Is the Shortest Route To Sustainable Growth

Innovation is an essential ingredient of any successful growth strategy. When we survey the for-profit world, we see innovation acting as a catalyst...

Read More