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‘Tis the giving season! While this is often the busiest time of year for many nonprofit marketers and fundraisers, it is also a favorite time of year for me. It’s a time to recognize all the hard work of crafting campaigns and messages, and a time...
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The future of giving treats fundraising events as part of a continous communication process that cultivates a relationship—not a limited window of...
4 min read
How do you get people to care about a cause they can’t see?
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When was the last time you looked at your website? What were you looking for? Of course, it should be pleasing to the eye. We are all drawn to...
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I remember when I first started in the donor advised fund world. One of our earliest funds was opened by a sharp, shrewd man. He asked me a simple...
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Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.
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Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...
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If you want to be hip with the lingo, P2P stands for peer-to-peer fundraising—a phenomenon that raises billions of dollars each year. We see P2P in...
6 min read
No matter the need, no matter the cause, no matter the person, the driving force behind Midwest Food Bank and its efforts to help end world hunger...
For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in...
2 min read
Marketers and development officers, some of the most creative and amazing people in the nonprofit industry, are tasked with increased fundraising...
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Thank you for taking a look at our third issue of Connected Giving. We’ve received tremendous response to this magazine, and we’ll continue to enrich...
