3 min read
The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
CEO Article
5 min read
7 Ways the Next Generation of Giving Will Look Dramatically Different
The challenges today’s nonprofit leaders face are well documented — from the persistent hurdles to acquiring new donors to issues of retention....
2 min read
Want to Motivate Donors? Show Them Results
There’s at least one thing we know for sure about the human brain. Our reactions and choices are heavily influenced by our basic needs for food,...
2 min read
Technology Is the Bridge Between Donors and Their Favorite Causes
Technology and people are inseparable today. That seems obvious, of course. We’re all so accustomed to the myriad of ways technology influences our...
2 min read
Donors Want to Feel Connected
The busier and more crowded our lives become, the greater the gap between what remains important to us and all the other things seeking our...
3 min read
The Importance of Plugging into the Donor Lifecycle
On a daily basis, we all see how businesses in the for-profit world build relationships with consumers by addressing the interests, lifestyles, and...
2 min read
Why Should NPOs be Donor-Centric?
While it may not be “news,” recent data on giving in America paints a troubling and persistent trend. Reports show that fewer than half of American...
4 min read
How Can We Break Out From the 2% Dilemma?
Nonprofits have had little success solving the so-called “2% dilemma.” As you see in the graphic below, the total amount of giving in the U.S. has...
4 min read
Break Through With an Experimentation Mindset
In the for-profit world, businesses of all kinds, in virtually every industry, know that the only way to create relationships that lead to long-term...
3 min read
Why Is There a Lack of Innovation in the Nonprofit World?
If there’s a key marker of where nonprofits stand today in terms of making progress in their fundraising, it’s the figure of 2%. That’s the...
2 min read
How Are You Using Your Data?
No one would set off on a vacation to someplace they know nothing about without first doing some research. Otherwise, they risk squandering their...
3 min read
Investing in the Donor Experience is More Important Than Ever
Evidence supporting the critical importance of investing in the donor experience has never been more apparent. Most NPOs, however, are not acting on...