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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Digital Fundraising Blog

Connected Giving

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Modernize Donor Giving Experiences to Increase Conversion Rates

The future of giving is a world where online donation is easy. If your storefront is old and run-down, it may be repelling the very donors you want...

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The Future of Giving Starts with iDonate

The future of giving starts with iDonate’s Connected Giving platform.

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Brand Consistency

When a brand is consistent in how it looks; the message it conveys; how it makes people feel; and what it delivers day in and day out; people know...

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Start with the donor, not the database.

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Start With the Donor, Not the Database

The future of giving starts with connecting your fundraising strategies where it matters most—within the systems that are donor-facing.

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Clear & Proactive

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Clear & Proactive

Connected Giving orgs are transparent about the good they’re doing and proactively answer questions before they are asked, engendering donor trust.

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Alignment & Accessibility

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Alignment & Accessibility

When a nonprofit starts with a donor-centric mindset, the alignment of its operational teams transforms into a Connected Giving Org.

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Build Long-Term Donor Relationships with Active Retention

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Build Long-Term Donor Relationships with Active Retention

The future of giving treats fundraising events as part of a continous communication process that cultivates a relationship—not a limited window of...

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The Donor Data Dilemma

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The Donor Data Dilemma

Leverage the insights gained from donors’ giving actions, not the records in the database that may be outdated.

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Intentional & Relevant

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Intentional & Relevant

Connected Giving orgs intentionally deliver high-touch content, prompts, and responses when relevant. Not just anyone is a viable target donor for...

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One-Time Donor

One-Time Donations Are Costing You

For every $1 donated, it likely cost you anywhere from $0.50 to $1.50 to attract new donors. And there’s ZERO guarantee that $1 will be repeated in...

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Six Principles of Connected Giving

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Six Connected Giving Principles

The cost of attracting new donors is expensive. Despite the widespread emphasis on attracting new donors, the most valuable part of an interaction...

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