4 min read
5 Steps to Map Your 2025 Donor Journey
Happy New Year! I’m thrilled to be joining the iDonate guest writer squad in 2025. Each month, I’ll dive into a different topic related to digital...
Digital Fundraising
6 min read
Nonprofit Donation Page Basics: How to Optimize for More Donations
Why Your Donation Page Matters More Than You Think Imagine this: a potential donor clicks through to your nonprofit’s donation page, ready to support...
4 min read
The Essential Guide to Google Analytics + Google Tag Manager for Nonprofits
In the world of digital fundraising, every click, page visit, and every donation tells a story.
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...
4 min read
12 Marketing Hacks to Maximize Donations this Year-End
As the year draws to a close, nonprofits everywhere are gearing up for one of the most critical times in the fundraising calendar. The year-end...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....
6 min read
7 Tips for Texting Donors During Giving Season
Your nonprofit organization should send text messages to donors this holiday season. You can reach people where they’re at, and it’s an incredibly...
3 min read
Countdown to End of Year: Start Planning Now!
As the end of the year approaches, many nonprofits find themselves in a frantic rush to execute their end-of-year (EOY) campaigns effectively. This...
4 min read
Digital Continuity: The Missing Piece to Year-End Fundraising Success
As we approach the giving season, nonprofits everywhere are ramping up their digital fundraising efforts. But here’s one of the giving season tips...
7 min read
The Nonprofit’s Guide to Surviving the End of Year Giving Push
End-of-year giving, also known as the giving season, is a vital time for nonprofits, running from Thanksgiving through December. This tradition,...
14 min read
The Essential Guide to Donation Page A/B Testing
Table of Contents Introduction What is A/B testing? A/B testing lingo Why should you run donation page A/B tests? What can you A/B test? How do you...