3 min read
Did it Work? Assessing Your Year-End Campaign Performance
Welcome 2026! That quick, the holidays have come and gone. The last appeals are out. The donations have (hopefully) rolled in. Before you move on to...
End of Year Giving
3 min read
Match Your Message: Aligning Your Year-End Donation Page With Your Campaign
A couple of months back, we created a checklist for a high-converting year-end donation page. The tips in that article apply regardless of your...
3 min read
3 Ways to Test Your Messaging Before Year-End
If you’re trying to choose between two different taglines, value propositions, or ways of presenting your impact to donors this December, don’t...
4 min read
Show, Don’t Tell: Turn Donation Pages into Stories That Move People to Give
I didn’t become a fundraiser on purpose. Like so many of you, I woke up one day with “raise the money” added to the corner of my job description, as...
2 min read
Crack the Code: Key Metrics to Supercharge Your Year-End Fundraising Results
As the calendar turns, nonprofit marketers everywhere are (hopefully) taking a much-needed break and reflecting on their end-of-year fundraising...
4 min read
Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters
The end of the year is a magical (and stressful) time for nonprofits. It’s the season of giving, and many generous people are making their first-ever...
5 min read
How Donation Page Load Times Can Make or Break End-of-Year Giving Success
As the end of the year approaches, nonprofits are gearing up for one of the busiest and most critical fundraising seasons: the year-end giving push....
6 min read
7 Tips for Texting Donors During Giving Season
Your nonprofit organization should send text messages to donors this holiday season. You can reach people where they’re at, and it’s an incredibly...
3 min read
Countdown to End of Year: Start Planning Now!
As the end of the year approaches, many nonprofits find themselves in a frantic rush to execute their end-of-year (EOY) campaigns effectively. This...
4 min read
Digital Continuity: The Missing Piece to Year-End Fundraising Success
As we approach the giving season, nonprofits everywhere are ramping up their digital fundraising efforts. But here’s one of the giving season tips...