6 min read
Mastering the Planning Phase of Year-End Campaigns
Year-end campaigns that fall short aren’t because the graphics aren’t pretty, or the theme isn’t catchy, it’s usually because they aren’t planned...
Year-end Giving
3 min read
The Case for Ending Giving Tuesday
There is a marked decline in charitable giving among the general population. While this has been offset in dollar terms by steadily larger gifts from...
3 min read
Marketing Matching Gifts Ahead of Giving Tuesday
Marketing Matching Gifts Ahead of Giving Tuesday More than likely, your organization is already gearing up for a successful Giving Tuesday campaign...
2 min read
Year-End Fundraising is Done — Now What?
The preparation and execution of year-end fundraising efforts can be exhausting. Direct mail, email, social media campaigns, events, etc. — each...
2 min read
Understanding Year-end Giving to Start the New Year Strong
As 2021 comes to a close, taking stock of what you have accomplished all year is important.