From $0 to $276K: The P2P Playbook That Delivered 1,000+ New Donors

How iDonate Supercharged Belmont Abbey College’s Giving Tuesday Campaign

Adding Peer-to-Peer Fundraising Increased Revenue, Expanded Reach, and Brought in 1,000+ New Donors

About Belmont Abbey College

Belmont Abbey College is a Catholic liberal arts institution that blends academic excellence with Benedictine values. With a mission to cultivate integrity, leadership, and service, Belmont Abbey empowers students to make a lasting impact in their communities.

The Challenge: Maximizing Giving Tuesday Impact

Giving Tuesday is a high-stakes moment for nonprofits and higher education institutions. In 2021:

• U.S. Giving Tuesday donations hit $2.7 billion, with one-third coming from online giving.
• Email fundraising volume skyrocketed 156% year-over-year.
• 27 million adults donated—6% more than in 2020.

Belmont Abbey College had momentum but needed a strategy to break beyond email and social media noise and activate a broader donor network.

The Solution: Unlocking Peer-to-Peer Fundraising

Belmont Abbey partnered with iDonate to expand their Giving Tuesday reach using Peer-to-Peer (P2P) fundraising—activating their most passionate supporters as fundraising champions.

By equipping student-athletes with easy-to-use fundraising tools, Belmont Abbey transformed their existing community into a highly engaged donor acquisition engine.

The Results: Record-Breaking Fundraising Success

• $276,000+ raised—driven by student-athlete fundraisers.
• 92% of total Giving Tuesday revenue came from Peer-to-Peer fundraising.
• 1,063 new donors acquired—expanding Belmont Abbey’s donor base.
• $164 average gift size—demonstrating strong donor commitment.

Why It Worked

• Expanded Reach – P2P fundraising extended Belmont’s network beyond traditional channels.
• Donor Activation – Supporters became active participants, not just passive donors.
• Easy Execution – iDonate’s intuitive platform made fundraising simple and effective.

The Takeaway

By embracing P2P fundraising with iDonate, Belmont Abbey College didn’t just raise money—they built a stronger, more engaged donor community.