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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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How to Nail Your 2025 Nonprofit Planning

It's never too late to plan your nonprofit’s success - Explore top strategies, tools, and tips for 2025 digital fundraising planning.

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InterVarsity Canada: Custom Designations & Muti-Channel Fundraising

InterVarsity Canada: Custom Designations & Muti-Channel Fundraising

“Online donations for the 6 months we’ve been using iDonate vs. the same time last year have gone up 19% - this is encouraging.” - BEN LALL Chief Financial Officer

Since 1928, InterVarsity Canada has been committed to inspiring youth, students, and graduates to follow Jesus.

Results of Connected Giving

InterVarsity Canada (IVCF) designed sophisticated campaigns with intentional and relevant content based on donors’ varied area of interest. Donors were able to choose the designated fund for their giving, clearly informed by iDonate’s DirectDesignate feature.

Through a donor centric model, IVCF is committed to making giving accessible through a variety of channels to give, including web, online, text-to-give, and peer-to-peer fundraising.

Fundraising Highlights

  • In a 6-month comparison, there was 19% growth in online donations in the first six months
  • 29.6% increased donations year-over-year results with iDonate vs. Blackbaud’s product

 

Download Case Study

 

Web and Mobile

With just two lines of code, seamlessly embed a full-featured giving form directly to your website without compromising your brand’s look and security.

Peer to Peer

Explore a simple way for your cause’s champions to set up and manage their own campaigns, all within an easy-to-use interface that stays true to your brand.

Landing Pages

Create a hosted, customizable online giving web page in minutes that can be associated with any campaign or designation to meet unique fundraising needs with a unique story.

Event

Create your own event page and sell tickets, offer discount codes, take donations, and see the the status and results of an event with real-time reporting.

Text Giving

Our text giving option makes it simple to receive and process donations from where your donors are: on their phones.

Noncash Donation Service

Receiving out-of-the-ordinary donations are a breeze with our noncash solution. We take care of the details so you can put any type of gift to work.

Thomas Jefferson University: Personalization + Multi-Channel Fundraising

Thomas Jefferson University: Personalization + Multi-Channel Fundraising

“We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni...

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Campus Outreach: Parent/Child Org Restructuring & Peer-to-Peer Giving

Campus Outreach: Parent/Child Org Restructuring & Peer-to-Peer Giving

Campus Outreach Mission The vision of Campus Outreach International is “Glorifying God by building Laborers on the Campus for the Lost World.” Campus...

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Chicago Zoological Society: Embeddable & Trackable Giving Forms

Chicago Zoological Society: Embeddable & Trackable Giving Forms

For the Brookfield Zoo, properly feeding and caring for a zoo full of animals costs $41,000 per DAY. The CZS decided to be very clear about their...

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