How Kids In Need Foundation Grew Online Revenue by 30% with iDonate Embedded Forms

Kids In Need Foundation (KINF) helps under-resourced students and teachers get the supplies they need to succeed. While their corporate partnerships drive significant in-kind donations, KINF needed to increase cash donations to sustain operations and expand their impact.

By leveraging iDonate’s embeddable giving forms, KINF created corporate-sponsored fundraising campaigns that not only strengthened relationships with existing partners but also expanded their donor base—leading to a 30% increase in online revenue and a 50% year-over-year growth during peak back-to-school season.

Challenge: Expanding Cash Donations Beyond Corporate Partnerships

KINF’s corporate partnerships drive $150 million in in-kind donations annually, but cash donations were lagging behind. They needed to:

• Convert more corporate supporters into financial donors.

• Expand their individual donor base.

• Make online giving seamless and engaging.

Solution: iDonate Embedded Giving Forms + Corporate Campaigns

KINF saw an opportunity to combine volunteerism with fundraising by launching branded corporate giving campaigns.

How It Worked

• Custom Corporate Giving Pages – Each partner received a unique, branded landing page featuring an iDonate giving form and a real-time goal tracker.
• Seamless Employee Giving – Employees could donate directly via embeddable forms, making participation frictionless.
• Tied to Volunteer Engagement – Corporate employees packed backpacks of school supplies for students while also contributing financially, strengthening their connection to the cause.

By making giving integrated, accessible, and measurable, KINF turned corporate engagement into a powerful fundraising engine.

Results: Massive Revenue Growth & New Donor Acquisition

• 30% increase in online revenue compared to the prior year.
• 50% growth during June–August 2021 (historically their best fundraising period).
• 2/3 of online donors in 2022 were brand new, fueling long-term donor base growth.

By using iDonate’s embedded forms to power seamless, engaging, and measurable giving experiences, KINF not only increased revenue but also built a scalable model for future fundraising success.

>>> See KINF's iDonate Page in Action

Why iDonate?

• Easy-to-embed giving forms that integrated with KINF’s campaigns.
• Real-time goal meters that motivated participation.
• Branded experiences that enhanced corporate partnerships.

Ready to turn engagement into donations? Take iDonate for an interactive test drive.