October 16, 2019

Director of Annual Fund and Development Projects at Oklahoma Baptist University, Forrest Pickett, shares how replacing PayPal’s giving experience with iDonate allowed them to double donations in just two months. According to Forrest, online giving revenue for OBU was practically non-existent a few years ago, bottlenecked by a painful, four-page-long online giving experience. Since coming on with iDonate, both average gift size and donor volume has increased by more than 200%.

Forrest describes their online giving process prior to iDonate as tedious. “Everybody complained because you had to go through four pages before you got to give your gift, and most times it would kick you out. Since we’ve gone on the iDonate [platform], gifts — both donor count and dollars — have increased substantially. We’ve [reviewed] the last three years and I think we’ve at least doubled in the amount of donors. I think the biggest difference is the ease of actually going online and giving…”

[iDonate] is so much better than what we had before. It’s easier to use, it provides so many more options. We have seen a drastic increase in online gifts…

AMY PETTY

OBU Contributions Clerk

As OBU’s development team noted, providing supporters multiple ways to donate is an effective way to increase average gift size, drive more donations and attract new, younger donors. From accepting different payment options to noncash gifts, or even allowing companies to participate by matching gift amounts, the Impact Suite drives revenue by way of a truly superior giving experience.

Since moving to iDonate’s Impact Suite, Oklahoma Baptist University has seen:

2.5x

Increased Conversion Rate

2.5x the national average of
the conversion rate for
 “Sigma Pi Phi Reception” campaign.

3.5x

Increased 
Donation Size

3.5x increase over the national average of industry gift size.

3.25x

Increased
 Conversion Rate

3.25x the national average of
the conversion rate for
 “11th Hour” campaign.