The cost of attracting donors is high. Despite the widespread emphasis on gaining new donors, the most valuable touchpoint with a donor is their second gift.
One-time donations are costing you.
This isn’t about getting your donor to give more once. It’s about getting them to stay. Donor
retention is at it’s lowest point in 3 years and is expected to continue dropping.
It costs $.50 - $1.50
to attract new donors.
Organizations are losing up to 80%.
Today’s nonprofits churn $96 revenue.
Only 23% of first-time donors ever give a second gift.
The cost to continually acquire new donors can easily run
50% to 100% more than the dollars collected from them.
Cultivate donor relationships
There’s a way to keep donors year after year.
Donor retention continues to decline, creating a continual donor acquisition treadmill for organisations. But you can create a thoughtful, transparent experience that encourages opportunities for second and third gifts, dramatically improving retention and trust.
kuh-nek-tid giv-ing | verb
Cultivate lasting donor relationships
6 Connected Giving Principles
The most successful nonprofits see their donors as long-term collaborators, and invest in cultivating genuine and authentic relationships with those donors over time. This results in higher yearly giving, higher retention rates, and low donor churn.