On November 29, 2016, #GivingTuesday made its 5th debut and sparked more generosity than ever before. #GivingTuesday has seen significant growth in participation and overall giving year after year. Since its establishment, this day of giving has grown from a $12 million movement in 2012 to $168 million this year. That’s over $50 million more in donations this year compared to last year – an increase of 44%. We are proud to announce that iDonate saw an incredible increase in online giving this year.
“We’re thrilled to see the results from #GivingTuesday,” said Ray Gary, CEO of iDonate. “Our customers were active and made the investments in time to prepare their organizations on how to best optimize their campaigns through our webinars and coaching sessions. As a result, iDonate customers saw significant increases across key metrics; total dollars raised, new donors and average gift size. They received these gifts from digital channels such as web, mobile, peer-to-peer, and text.”
Below is a comparison of results from #GivingTuesday 2015 to 2016.
Total Dollars Raised
Overall, iDonate saw a 128% increase in total dollars raised on #GivingTuesday this year compared to 2015. Our 128% increase year over year is 84% higher than the national increase in giving for this year’s #GivingTuesday.
Number of Donations Made
The total number of donations made increased 117% on #GivingTuesday this year compared to 2015. Congratulations to all of our nonprofit customers on your success this year!
Average Gift Size
#GivingTuesday saw an average gift size of $107.69 this year. We are excited to share that our nonprofit customers saw an average gift size of $166 – 54% higher than the national average on #GivingTuesday. Average gift size is one of the most important metrics to focus on when it comes to increasing online donations.
iDonate saw a 123% increase in the number of donors who gave on #GivingTuesday this year compared to 2015, which means the momentum is exponentially growing.
This #GivingTuesday we also saw that nonprofit organizations increased their efforts to get the word out about their mission and goals with dedicated campaigns.
“We focused on The Washington Fund during this year’s #GivingTuesday and used social media and emails to our alumni to get the word out,” said Valerie Bardhi, Assistant Director of the Annual Fund of Washington College. “Online donations were key and we launched our text-to-donate program which resulted in us exceeding our campaign goal and getting additional recurring gifts — all made possible by iDonate.”
“This was our first year to participate in #GivingTuesday,” Charissa Roberts, Marketing & Development Coordinator for KIDS Center said. “We had quite a number of new donors and our social media following grew. I feel that #GivingTuesday is an incredible opportunity to foster new ways of giving and iDonate really helped us launch this campaign.”
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