Hot on the heels of the nation’s two biggest consumer days, Black Friday and Cyber Monday, #GivingTuesday kicks off the end of year giving season with a national campaign that draws attention to nonprofits. It has experienced nearly a 3,000% revenue hike for the industry in its 6 years.

Alabama Baptist Children’s Homes caught the wave in 2014 and has been riding it higher and higher every year. Download the eBook to find out the top 5 reproducible strategies they used to turn #GivingTuesday into one of their most important fundraising events.