If you’re like most nonprofits, you’re spending time in Facebook Business Manager every day, trying to build an audience of fans and tell them about the great work your organization does.

But the question I’ve heard over and over is this: How do I turn Facebook fans (or “likes”) into donors?

NextAfter has been perfecting a model that will help you turn Facebook into your best source of new email addresses, donors, and dollars. Learn how to position Facebook ads for nonprofits and leverage the incoming traffic into new contacts and donors. This eBook clearly unpacks the model and gives you everything you need to start your first donor campaign today.

Get your free copy of NextAfters eBook Turning Likes Into Donors: The Definitive Guide to Facebook Advertising for Nonprofits.