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Using Fundraising Intelligence to Improve the Online Giving Experience and Increase Donations

Here’s a truth that far too many businesses and far too many non-profits have a hard time grasping: Eyeballs on your website don’t equal value. We spend so much time measuring traffic to our sites that we fool ourselves into thinking that it’s a good indicator of our marketing effectiveness. To truly understand the value of a donor’s interaction with your organization you need to go beyond counting impressions. Instead, you need to know the giving effectiveness of each touchpoint in a donor’s journey of support— interaction with landing pages, downloads of content, embed ...

Focus on Impact to Raise More Funds with Your T-Shirt Campaign

T-shirts are a staple in the fundraising playbook, in part because they’re arguably our culture’s favorite clothing item and possibly our favorite form of self-expression. Purchasing a custom tee is an easy and inexpensive way for supporters to contribute to a cause and ...

Double Your Donations with Personalized Donor Journeys

Double your Donations with Personalized Donor Journeys Want to Double Donations? Personalize your Donors’ Journeys There are so many good causes competing for donor attention, and it’s increasing rapidly. The broad view is that it’s getting harder and harder to ...

Turn Your CRM into a Fundraising Machine

Reaching, nurturing, and inspiring donors are different tasks than simply tracking donor activities and donations, analyzing overall fundraising, and providing donation receipts and statements.  So, why are you expecting your CRM alone to handle all of them? Donor development and donor management are unique functions with different goals and approaches. The creation and management of activities and interactions, such as campaign emails, nurture communications, online giving, peer-to-peer programs, campaign emails, event giving, and payment processing, is different from managing static ...

iDonate Announces Switch to Double the Donation for Matching Gifts

Dallas, Texas (July 23, 2018) — iDonate is proud to announce a new partnership with Double the Donation, the leading provider of matching gift and volunteer grant software to nonprofits and educational institutions. Together, iDonate and Double the Donation are ...

5 Innovative Product Fundraising Ideas for Your Organization

Guest post by Kevin Penney, CMO and cofounder of Bonfire Your fundraising team already works hard to engage your community of supporters in all your campaigns. Smart online strategies like crowdfunding, social media marketing, and peer-to-peer fundraising are unrivaled ...

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What’s Your Why: Strategic Storytelling for Nonprofits

Learn the five elements that help your brand’s story resonate with donors.