Gift Array Gift Array Largest-to-Smallest vs. Smallest-to-Largest
Hypothesis: We believe that ordering the gift array from largest to smallest will yield a higher conversion rate.
Version A: Largest-to-Smallest Gift Array
- $1,000; $500; $250; $100; $50; Other
Version B: Smallest-to-Largest Gift Array
- $50; $100; $250; $500; $1,000; Other
Standard Gift Array vs. Open Gift Array
Hypothesis: We believe that including a standard gift array with multiple 3-figure options will lead to a larger average donation for donors.
Version A: Standard Gift Array
- $1,000; $500; $250; $100; $50; Other
Version B: Open Gift Array
- Other
One-Page Giving Form vs. Two-Page Giving Form
Hypothesis: We believe that a one-page giving form increases conversion rates for donors, as it presents all giving form fields at a time.
Version A: One-Page Giving Form
- Page 1 includes donation frequency, donation amount, donor information, and payment information.
Version B: Two-Page Giving Form
- Page 1 includes donation frequency and donation amount
- Page 2 includes donor information and payment information
Donor Pays Fees Turned On vs. Donor Pays Fees Turned Off
Hypothesis: We believe that allowing donors to cover the transaction cost/fees will provide an increase in total dollars raised.
Version A: Donor Pays Fees turned on
- Include/default to have “I would like to add X to help cover the transaction cost.”
Version B: Donor Pays Fees turned off
- Remove option of “I would like to add X to help cover the transaction cost.”