1. Internal Knowledge Base
  2. Internal Process and Playbooks

A/B Test Concepts Template

Gift Array Gift Array Largest-to-Smallest vs. Smallest-to-Largest

Hypothesis: We believe that ordering the gift array from largest to smallest will yield a higher conversion rate.

Version A: Largest-to-Smallest Gift Array

  • $1,000; $500; $250; $100; $50; Other

Version B: Smallest-to-Largest Gift Array

  • $50; $100; $250; $500; $1,000; Other

 

Standard Gift Array vs. Open Gift Array

Hypothesis: We believe that including a standard gift array with multiple 3-figure options will lead to a larger average donation for donors.

Version A: Standard Gift Array

  • $1,000; $500; $250; $100; $50; Other

Version B: Open Gift Array

  • Other

 

One-Page Giving Form vs. Two-Page Giving Form

Hypothesis: We believe that a one-page giving form increases conversion rates for donors, as it presents all giving form fields at a time.

Version A: One-Page Giving Form

  • Page 1 includes donation frequency, donation amount, donor information, and payment information.

Version B: Two-Page Giving Form

  • Page 1 includes donation frequency and donation amount
  • Page 2 includes donor information and payment information

Donor Pays Fees Turned On vs. Donor Pays Fees Turned Off

Hypothesis: We believe that allowing donors to cover the transaction cost/fees will provide an increase in total dollars raised.

 Version A: Donor Pays Fees turned on

  • Include/default to have “I would like to add X to help cover the transaction cost.”

 Version B: Donor Pays Fees turned off

  • Remove option of “I would like to add X to help cover the transaction cost.”