What's the password?
Promotional codes can add a level of intrigue to the event ticket purchasing process. An advertisement with a promotional code has a greater chance of resulting in a conversion.
From the Campaign Overview, mouse over the Event you are using, then select Overview. Then, navigate to the Promotions section using the interface at the top of the screen.
Next to Promotional Codes, select Create New. Enter the promotional code's information, then select Save.