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The essentials

What is a donation page?

Start converting more donors with our guide to donation pages.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

We're showing you how to keep your donation page loading fast - and driving higher conversions.

Digital Fundraising Resources

Everything you need to A/B test in one place

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear
results that help you drive more donor conversions with a single platform.

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Join leading nonprofits already experiencing the impact of donation page optimization

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No developer, no problem

With built-in A/B testing, you can quickly build new variants, launch tests, and analyze results with a few clicks and without asking for help

Choosing Form to Test

Experiment limitlessly

Create unlimited page variants to test everything from headlines and images to calls to action so you never miss an opportunity to optimize.

Creating Test

Test with confidence

Optimize on the fly with real-time reporting to clearly identify winning variants so you can make data-backed decisions.
iDonate AB Test Overview

Unlock your fundraising potential with A/B testing

With donation page A/B testing, the possibilities are endless. You can test so much more than copy and CTAs, even though they’re great for conversion. A/B testing (and a test-first culture) are your secret tools for digital fundraising growth, at any stage.

Validate new ideas

Don’t build on a cracked foundation. A/B testing your nonprofit's value prop and mission positioning helps you learn what your donors respond to.

Own your experiments

iDonate's no-code A/B testing tool is built for fundraisers with no time to ask for help (no designers or devs needed) so you can own experiments from start to finish.

Better donor experience

A bumpy donor experience can be a real buzz kill. A/B testing different donation page configurations and layouts can create a ripple effect, leveling up all other aspects of your donation page performance.

 

Optimization is a part of our DNA

From our donation page templates to our A/B testing tool, everything that iDonate does is built on NextAfter's 7,000+ experiments.

And, as a preferred optimization partner, you get access to exclusive resources focused on conversion rate optimization, A/B testing, and donation page best practices.

Learn more about NextAfter's Optimization Partner Program on their site.

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Frequently Asked Questions

See how A/B testing can explode

fundraising revenue for your nonprofit.