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Product Spotlight

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Donation Page A/B Testing

Use no-code tools to quickly build donation page variants, launch A/B tests, and get clear results that help you drive more donor conversions with a single platform.

The essentials

Donation page basics

New to online donation pages for your nonprofit? Start here.

Donation page A/B testing manual

Donation page A/B testing - no science degree needed.

Optimizing donation page load times

Keep your donation page loading fast - and drive higher conversions.

Recent

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Small Shifts, Big Impact

Big wins don’t come from giant leaps—they come from stacking small, intentional steps and the power of 1% improvements can revolutionize the impact a mission has.

Goal Meters for Fundraising Pages

Show Progress. Spark Action. Raise More.

Donors give when they see momentum. A Goal Meter transforms your campaign’s progress into a real-time visual, driving urgency, excitement, and more donations.

 

Make It Urgent: Show Progress. Drive Action.

Donors give when they see momentum. A Goal Meter turns your campaign’s progress into a real-time visual, adding excitement and urgency.

  • Instant Progress Updates – Donations update automatically.
  • Create Urgency – Add a countdown clock to drive action.
  • Seamless Integration – Embed it on any campaign page.

DID YOU KNOW? Adding urgency can boost conversions by 167% (NextAfter).

Goal Meter page - Make it fun (1) (1)

Brand It Your Way. Drive More Donations.

Your campaign, your look. Customize your Goal Meter with brand colors, styles, and formats—choose a classic progress bar or a dynamic donut chart.

  • Stay On Brand: Match your nonprofit’s colors and messaging.
  • Boost Urgency: Add a countdown clock to inspire action.
  • Showcase Impact: Highlight total donors and real-time progress.

With iDonate’s Goal Meters, you engage donors without sacrificing your brand’s identity.

Goal Meter page - Make it urgent (1)

Have questions?
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Being able to see in real-time what's coming in for each campaign has been powerful. It was especially beneficial with our "Ukraine Crisis Response" campaign. We were tracking that one heavily, so seeing in real-time that donor support was still strong helped us make key decisions in extending our appeal efforts. We raised over $5,000,000 with that campaign, most of which was online.
Peg Jones Profile Image
Peg Jones
Chief Development Officer | NAMB
iDonate has made my job significantly easier! iDonate is an excellent organization. Their software is high quality and they are always wanting to hear from us on how they can make their product meet our needs better. It's not just lip service. I have personally provided feedback on their P2P program and they have worked with me to implement the changes I requested. They help make it an easy and seamless experience in donating to events which makes it easier for our people to raise the funds necessary. Our staff and students are more confident in raising funds because of how easy iDonate makes it to give online. Also, iDonate's customer support is incredible. They're very timely in helping solve issues.
Kevin Wilkie - Campus Outreach
Kevin Wilkie
Campus Outreach
We've seen our donations double in the first two months of using iDonate.
Forest Pickett
Director of Development, OBU
iDonate has been key in moving our fundraising to the next level! They way that their systems directly integrate into our website and events has been a massive help in acquiring funds for both our staff as well as for the events that we run. We had consistently had problems in tracking all of the funds for events, and we were having to go through additional third parties to create event reminders. iDonate gave us an easy way to keep track of these funds, as well as gave us a way to create events! Also, having control over fundraiser pages's content while allowing individuals to create the pages themselves has been a huge help.
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Matt W.
Creative Director
We attribute our growth in online donations to the fact that with iDonate we can easily run specific, personalized giving campaigns that our alumni can connect to.
David Ritchie
Director of Information Services, Jefferson University