As the end of the year approaches, the pressure is on to finish strong.
We asked online fundraising expert Brad Davies from the online fundraising optimization think-tank NextAfter to give his top 5 tips to improving year-end campaigns based on the organization’s extensive research. It’s easy to stick with familiar practices, but with competition fierce for end-of-year donation dollars, this is the perfect time to test new tactics.
You’ll learn email campaign areas to test and explore, including send days and times, how soon and how often to send in December, and even the words you traditionally use. The name of the game is TEST, not just for open rates but for conversion rates.