Google announced that as of April 21, 2015, they are prioritizing the search results returned on a mobile device to first highlight mobile-optimized pages. At the same time, your donors are using their devices more and more to browse, connect, engage, and even donate. (Click here to view this article)
What does this mean for your organization? According to Nonprofit Hub, the percentage of donations made from mobile devices in that last year has grown 205%! If your website is not optimized for mobile viewing, your cause won’t be easily found by potential donors searching and you’re missing out on valuable fundraising opportunities.
This is just one of the three key factors that directly affects your online revenue.